Home » The New Market Leaders: Who's Winning and How in the Battle for Customers by Frederik D. Wiersema
The New Market Leaders: Who's Winning and How in the Battle for Customers by Frederik D. Wiersema Zoom

The New Market Leaders: Who's Winning and How in the Battle for Customers by Frederik D. Wiersema

Product Code: 9780743204668
Availability: In Stock
Price:
₦2,150.00

Qty: - +
   - OR -   

ISBN 10: 0743204662     ISBN 13: 9780743204668   Publisher: Free Pr, 2002

In the decade since Fred Wiersema coauthored the #1 bestseller The Discipline of Market Leaders, a momentous shift has occured. We have entered an age of customer scarcity--an age in which exciting, often unorthodox companies are revolutionizing the global marketplace.
In this path-cutting work, Wiersema provides new benchmarks for ranking businesses in this new economy and reveals the strategies that set winning companies apart.

After tracking 5,000 companies worldwide for over six years, Wiersema discovered that just a few hundred of these of these exert tremendous influence on the new economy. Here, he explains why traditional measures of competitive prowess no longer apply and, using new yardsticks, identifies today's 100 most influential businesses. With practical strategies for managers and investors, Wiersema then shows how to recognize and emulate these dynamic new market leaders

Write a review


Your Name:


Your Review: Note: HTML is not translated!

Rating: Bad           Good

Enter the code in the box below:




Continue